1. Brand : A particular make of product
2. Consumer : The person who buys and uses a product or service
3. Cost : [cost, costed, costed] to estimate the price of making a product.
4. Develop : To create a new product or improve an existing one
5. Distribution : The delivering of products to end-users, inc. advertising, storing
6. End-user :The person, customer etc who is the ultimate (and so real) user of a product
7. Image : The concept or perception of a firm or product held by the general public
8. Label : Small piece of paper, metal etc on a product giving information about it
9. Launch : To introduce a new product, with publicity etc
10. Mail order : The selling of goods by post
11. Market research :Study of consumers' needs & preferences, often for a particular product
12. Point of sale : The place where a product is actually sold to the public
13. Product : Something made to be sold; merchandise [includes services]
14. Public relations : Creation and maintenance of a good public image
15. Registered : Registered or officially recorded as a trademark
16. Sponsor : Firm supporting an organisation in return for adverting also
17. S.W.O.T. : Strength, Weaknesses, Opportunities, Threats
18. Total product : The whole product, inc. name, packaging, instructions, reliability, after-sales etc
19. Trademark : Special symbol, design, word etc used to represent a product or firm
20. After sales service : Service that continues after the sale of a product (maintenance, etc.)
21. Agent : Person or company that acts for another and provides a specified service.
22. B2B e-commerce : Business to business e-commerce use of commercial network online product catalogues and other online resources to obtain better prices and reach new customers.
23. B2C e-commerce : Business to consumer e-commerce online sale of goods and services directly to consumers.
24. Benchmarking : Comparing one's products to those of competitors in order to improve quality and performance.
25. Buyer :1) Any person who makes a purchase, 2) A person employed to choose and buy stock for a company.
26. Cash refund offer : Offer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer.
27. Chain store : Two or more shops or outlets that have the same owner and sell similar lines of merchandise.
28. Client : A person who buys services or advice from a lawyer, an accountant or other professional.
29. Close : Finalize a sale or deal.
30. Convenience store : Small shop located near a residential area that opens long hours, seven days a week.
31. Coupon : Certificate that gives customers a saving when they purchase a specific product.
32. Deal : A business transaction.
33. Department store : A large shop or store that carries a wide variety of product lines.
34. Direct investment : Entering a foreign market by setting up assembly or manufacturing facilities in that country.
35. Discount : A reduction in price.
36. E-commerce : Buying and selling by electronic means, primarily on the internet.
37. E-marketing : Promotion of products and services over the internet.
38. Extranet : Network that connects a company with its suppliers and distributors
39. Follow-up : Maintain contact after the sale to ensure customer satisfaction.
40. Franchise : Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right own and operate a unit in the franchise system.
41. Guarantee : A promise that product will be repaired or replaced if faulty.
42. Intranet : A network that connects people to each other within a company.
43. Joint venture : A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service.
44. Market leader : The company with the largest market share in an industry.
45. Mark up : Percentage of the price added to the cost to reach a selling price.
46. Opinion leader : Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others.
47. Packaging : Designing and producing the container or wrapper for a product.
48. Product line : A group of products that are closely related.
49. Prospect : A potential customer.
50. Representative : A person who represents and sells for a company.
51. Retail : To sell in small quantities, as in a shop, directly to customers.
52. Shopping centre : Group of shops developed and managed as a unit.
53. Telephone marketing : Using the telephone to sell directly to customers.
54. Trade fair : An exhibition at which companies in a specific industry can show or demonstrate their products.
55. Viral marketing : The internet version of word-of-mouth marketing - email messages that customers pass on to friends.
56. Wholesale : To sell goods and services to those buying for resale
REFERENSI
http://www.learn-english-today.com/business-english/marketing-sales-vocabulary.html
REFERENSI
Tidak ada komentar:
Posting Komentar